3 BENEFITS OF SOCIAL MEDIA IN NETWORK MARK ETING





No one picks up their phone to actually call and talk to someone anymore. Everyone is texting
and using social media to connect to people around the world or even on the other side of the room.
In fact, there are about 2.34 billion people connected to Social Media networks, and that number
is growing daily. So, if social media is where people are spending their time, why wouldn’t network
marketers use social media to reach out to potential prospects?
I’ll admit, I was appalled at the idea of using social media for a business when it first came out. I thought
it would never work to sit at a computer and just type or push buttons instead of going out and having
face-to-face conversations with people.
And to a point, I was right. Social media can’t take the place of having that in-person interaction
when recruiting people to your business. But over the past few years, social media has become
a valuable and effective means to reach out to all-new potential prospects, grow your team, and
build a successful business.
I have witnessed several top leaders in Network Marketing rise in the ranks because of the strategies
they developed to blend social media with the “old-school” concepts that I used to build my business.
And so, I’ve changed my stance. Social media is a powerful tool for your business when used appropriately.
Here are three reasons why social media is a valuable tool.

EXPANDS YOUR REACH
With social media, you’re no longer confined to your town, city, or even country. You can reach thousands
of people around the world in an instant. Now even entrepreneurs in the smallest towns around the world
can build a business without spending all of their money and time travelling to other places. You can think
bigger and expand your business to reach places previously unattainable.
I still believe you should travel to visit the places where you expand your business so that you can meet
with team members face-to-face. But with social media, that initial reach can be online

STRENGTHEN RELATIONSHIPS

When you do expand your business, it is important that you maintain connections and relationships
with your long-distant team members. As I mentioned above, I believe you should make a point
of meeting with those team members face-to-face on occasion. However, social media provides you
with a way to nurture those relationships on a more consistent basis.
You can keep in touch with your team members with social media through messages of encouragement
or tips on best practices. Of course, that type of interaction can also be easily accomplished through an
email or phone call. But with social media you can go a step further. Through simply liking a post, making
a comment, or wishing them a happy birthday, you are fostering that relationship and strengthening it.
Social media gives you the tools to interact with your team and prospects consistently through simple
acts that let those people know you are thinking of them and invested in their success.

BUILD YOUR BRAND
One of the best advantages of using social media is how you can actually have the prospects come
to you. Your brand—who you are, what you stand for, your interests, etc.—can attract like-minded
people to you and suddenly your prospect list builds itself.
Now granted, this doesn’t mean you can just sit back and wait for a flood of prospects to come to you,
but instead of desperately searching for prospects yourself, people will find you through their similar
interests or ideals that are portrayed in your brand.
Your brand will help to introduce you to more people than you’ll know what to do with. You’ll attract
fans, followers, and friends and be able to build rapport with them.
Social media allows you to do this and so much more. The “old-school” strategies of in-person meetings
will still be a strong and effective way to recruit more prospects, but now social media can help you
build an even stronger and larger team than ever before!

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